Primal Ranch

Tame. Train. Fight.

Primal Ranch is an immersive augmented reality (AR) experience where you will tame, train, and fight life-sized dinosaurs against Muto-Organic Beasts threatening civilization!


😎 Wearing Augmented Reality glasses, you'll walk around the room and use hand and voice commands to interact with the dinosaurs!

‍🦖 Tame, train, and battle life-sized dinosaurs using AR technology.
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🏜️ Explore the immersive world of Eclipse Town, a frontier colony at the edge of space.

⚔️ Solo or Squad - Go it alone, or team up with friends and family to battle the Muto-Organic beasts!

A collage of pictures showcasing the Primal Ranch AR experience
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General Info

📍Location: On The Roof at Ponce City market, at 675 Ponce De Leon Ave NE, Atlanta, GA 30308
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⏳ Duration: 30 and 60 minute sessions available
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👦 Age Limit: Everyone 7+ is welcome to join! Children under 13 should be accompanied by an adult. See the FAQ page for more info.
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😎 Augmented Reality: Because Verse uses AUGMENTED REALITY and NOT virtual reality, you will NOT get motion sick!

♿ Accessibility: The venue is wheelchair accessible.

📅 Availability: Click "Buy Tickets" to see available dates and times!

NOT VR

Verse Immersive uses AUGMENTED REALITY. While VR isolates you from the real world, AR enhances the world in front of you while still allowing you to interact with your surroundings. VR is also notorious for causing motion sickness – but with AR you can see your surroundings, meaning that you will NOT get motion sickness!
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‍Ready to give it a try? Click the “Buy Tickets” button to check availability!

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Testimonials

⭐⭐⭐⭐⭐

“Absolutely incredible. CHECK THIS OUT. The story was way cooler than I was expecting, and the visuals, gameplay, and levels of interaction were so so cool. One of the most unique things I’ve ever experienced.”
Adan Lanno
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"I took my kids and was blown away by the immersive and interactive nature of the experience! We all thoroughly enjoyed finding all the animals in The Unreal Garden and learning about the solar system in Star Walk. My kids were raving about it for days! We can’t wait to go back for the dinosaur experience! 10/10 recommend!"
Dave Gerhart
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“The experience is worth it! It’s like being in a video game! I swear I must’ve walked ten miles in the room. It was interactive but very calm and gentle. Fun and exciting.”
Rose Lamas
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“I took my son there, and we had a blast! It was cool, with the AR it almost felt like we were in Avatar! Worth checking out.”
Niki Kempker

Admission

  • 30 Minutes
    Includes 1 verse
    Rooftop entry included
    $39.99
  • 60 Minutes
    Includes 2 verses
    Rooftop entry included
    $59.90
  • 90 Minutes
    Includes 3 verses
    Rooftop entry included
    $69.85
  • Family Bundle
    ‍    Includes 1 verse for 4 people
    Rooftop entry included
    $119.96
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Directions

Verse Immersive is located on The Roof at Ponce City Market!

Parking is available in the surface lot, garage, or the upper decks with payment. There are physical pay stations (no cash), or you can use the app "LAZgo Parking". You can also text "Parkpcm" to 53242. Please have your license plate number available.

Please find entry to The ROOF at the glass kiosk located outside of the Marketplace Entrance near Anthropology in the courtyard. Upon check-in you will be escorted to The ROOF via the freight elevator. Verse Immersive is located directly across from the exit of the elevator on the rooftop.

675 Ponce De Leon Ave NE, Atlanta, GA 30308

Come visit us

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